CAJ | 학술논문

建立以客户为中心的服务体系,对于银行维持客户资源,争取新客户,挖掘潜力客户,增强市场竞争力有着重要意义.客户关系管理(ACRM)的引入为银行搭建了服务平台,帮助有效整合客户资源.文中提出了一种基于数据仓库、数据挖掘的银行客户关系管理系统解决方案,较好地构建了一个标准的数据仓库系统,详细介绍了该体系的架构与实现,并以客户关系管理为应用主题,确立了相应的数据表及技术指标.以数据仓库为基础,将数据挖掘应用于数据库中的知识发现.
건립이객호위중심적복무체계,대우은행유지객호자원,쟁취신객호,알굴잠력객호,증강시장경쟁력유착중요의의.객호관계관리(ACRM)적인입위은행탑건료복무평태,방조유효정합객호자원.문중제출료일충기우수거창고、수거알굴적은행객호관계관리계통해결방안,교호지구건료일개표준적수거창고계통,상세개소료해체계적가구여실현,병이객호관계관리위응용주제,학립료상응적수거표급기술지표.이수거창고위기출,장수거알굴응용우수거고중적지식발현.
Establishing the service system takes the customer as the center has important significance for the bank to maintain customer re-sources,strive for new customers,explore potential customers and enhance market competitiveness. The introduction of ACRM is to build the service platform for bank,can integrate customer resource efficiently. It brings forward a solution for ACRM based on data warehouse and data mining technologies,build a standard data warehouse system better,discuss the architecture and implementation of the system in detail,establish related tables and technology parameters according to customer relation. On the basis of data warehouse,apply the data mining into knowledge discovery in database.