物流工程与管理
物流工程與管理
물류공정여관리
LOGISTICS ENGINEERING AND MANAGEMENT
2012年
12期
110-111
,共2页
中小航运企业%SWOT 分析%发展战略
中小航運企業%SWOT 分析%髮展戰略
중소항운기업%SWOT 분석%발전전략
small and medium enterprises%SWOT analysis%development strategy
随着航运市场供求矛盾的日渐突出,中小航运企业与同类企业以及其他航运大国的竞争也越来越激烈.受国际国内经济下行的影响,我国很多中小航运企业都面临着危机.文中对中小航运企业发展的意义和市场地位进行了阐述,运用 SWOT 法对当前中小航运企业状况进行了分析,并提出了发展战略建议.
隨著航運市場供求矛盾的日漸突齣,中小航運企業與同類企業以及其他航運大國的競爭也越來越激烈.受國際國內經濟下行的影響,我國很多中小航運企業都麵臨著危機.文中對中小航運企業髮展的意義和市場地位進行瞭闡述,運用 SWOT 法對噹前中小航運企業狀況進行瞭分析,併提齣瞭髮展戰略建議.
수착항운시장공구모순적일점돌출,중소항운기업여동류기업이급기타항운대국적경쟁야월래월격렬.수국제국내경제하행적영향,아국흔다중소항운기업도면림착위궤.문중대중소항운기업발전적의의화시장지위진행료천술,운용 SWOT 법대당전중소항운기업상황진행료분석,병제출료발전전략건의.
with the increasingly prominent contradiction between supply and demand of shipping market, small and medium enterprises and enterprises of the same kind as well as other shipping industry is also increasingly fierce competition. By the international and domestic economic downward influence, many of our middle and small shipping enterprises are facing the crisis of bankruptcy. In this paper the significance of the development of middle and small shipping enterprises and market position are expounded in this paper, using the method of SWOT to the current situation of middle and small shipping enterprises are analyzed, and puts forward suggestions on the development strategy of.
