CAJ | 학술논문

低碳经济背景下,武汉新港作为城市航运中心和物流中心职能最主要的载体既承受着长江经济带港口城市的压力,又面临着内部资源整合、港区建设、航运服务业发展等问题,处在低碳软环境建设的关键时期.此时,应通过建设综合性的节庆活动、网络媒体以及专业性文化交流与学术平台;建立责任机构和规范制度;搭建企业、行业、城市低碳交流平台;塑造“低碳”、“诚信”、“创新”、“人文”价值理念等方式培育和发展武汉低碳航运文化.
저탄경제배경하,무한신항작위성시항운중심화물류중심직능최주요적재체기승수착장강경제대항구성시적압력,우면림착내부자원정합、항구건설、항운복무업발전등문제,처재저탄연배경건설적관건시기.차시,응통과건설종합성적절경활동、망락매체이급전업성문화교류여학술평태;건립책임궤구화규범제도;탑건기업、행업、성시저탄교류평태;소조“저탄”、“성신”、“창신”、“인문”개치이념등방식배육화발전무한저탄항운문화.
As the main carrier of the urban shipping center and physical distribution centre, Wuhan’s new port is in the critical period of the development of low-carbon soft environment, which not only meets the challenge from Ports of the Yangtze River region but also the problems of the integration of inside resources, the construction of port area, the development of shipping service industry. So shipping Low-carbon culture is Put on the agenda,including shaping the brand influence,innovation of organizational culture opportunities,creating core value proposition,programming enterprises’ strategic measures.