CAJ | 학술논문

作为高校系统的重要组成部分,新媒体为图书馆的组织传播功能带来全新的机遇和挑战,也引起了其组织传播模式的变化.鉴于图书馆的传播特性,高校图书馆在新媒介背景下应积极采取对策,主动发挥其传播功能.
작위고교계통적중요조성부분,신매체위도서관적조직전파공능대래전신적궤우화도전,야인기료기조직전파모식적변화.감우도서관적전파특성,고교도서관재신매개배경하응적겁채취대책,주동발휘기전파공능.
As an important part of the system, new media brings new opportunities and challenges for library organizational communication function, besides, it causes the changes of pattern of organizational communication. This paper discusses the difficulties and countermeasures of organizational communication for university library under the new media