现代企业教育
現代企業教育
현대기업교육
MODERN ENTERPRISE EDUCATION
2012年
19期
249
,共1页
Key word:AUDI%strategy%porter's five force
Key word:AUDI%strategy%porter's five force
Key word:AUDI%strategy%porter's five force
With the development of the world economy. The booming MNC has become a more and more important factor to impel the global economy in the 21 century,and with the further development of the national reform,more and more prestigious MNCs have watched out China automobile market and regarded it as their long-term investment target.Therefore.the marketing stratagem of AUDI car in China was cited as a car case to make a research on the marketing stratagem of MNC in China automobile market in my paper. I use the Porter's five forces model to analyze the AUDI car in Chinese market.
With the development of the world economy. The booming MNC has become a more and more important factor to impel the global economy in the 21 century,and with the further development of the national reform,more and more prestigious MNCs have watched out China automobile market and regarded it as their long-term investment target.Therefore.the marketing stratagem of AUDI car in China was cited as a car case to make a research on the marketing stratagem of MNC in China automobile market in my paper. I use the Porter's five forces model to analyze the AUDI car in Chinese market.
With the development of the world economy. The booming MNC has become a more and more important factor to impel the global economy in the 21 century,and with the further development of the national reform,more and more prestigious MNCs have watched out China automobile market and regarded it as their long-term investment target.Therefore.the marketing stratagem of AUDI car in China was cited as a car case to make a research on the marketing stratagem of MNC in China automobile market in my paper. I use the Porter's five forces model to analyze the AUDI car in Chinese market.
