湖北文理学院学报
湖北文理學院學報
호북문이학원학보
Journal of Hubei University of Arts and Science
2012年
11期
41-45
,共5页
传统体育%龙舟赛%襄阳%体育经济
傳統體育%龍舟賽%襄暘%體育經濟
전통체육%룡주새%양양%체육경제
Traditional PE%Dragon boat races%Xiangyang%PE economy
通过对襄阳龙舟赛事的起源、现状及发展对策进行研究,发现龙舟赛事在襄阳举办历史悠久,虽中断多年但近年来逐步恢复并日益壮大.在新的历史时期要使龙舟赛健康持续地发展,需要走品牌发展战略之路,继承与创新并举、开发其社会价值与经济价值是其生存与发展的基本保障.借助龙舟赛事的举办,襄阳市既可以扩大自身的知名度,为招商引资提供品牌保障;又可以通过知名度的提升进一步促进襄阳市旅游经济的发展.
通過對襄暘龍舟賽事的起源、現狀及髮展對策進行研究,髮現龍舟賽事在襄暘舉辦歷史悠久,雖中斷多年但近年來逐步恢複併日益壯大.在新的歷史時期要使龍舟賽健康持續地髮展,需要走品牌髮展戰略之路,繼承與創新併舉、開髮其社會價值與經濟價值是其生存與髮展的基本保障.藉助龍舟賽事的舉辦,襄暘市既可以擴大自身的知名度,為招商引資提供品牌保障;又可以通過知名度的提升進一步促進襄暘市旅遊經濟的髮展.
통과대양양룡주새사적기원、현상급발전대책진행연구,발현룡주새사재양양거판역사유구,수중단다년단근년래축보회복병일익장대.재신적역사시기요사룡주새건강지속지발전,수요주품패발전전략지로,계승여창신병거、개발기사회개치여경제개치시기생존여발전적기본보장.차조룡주새사적거판,양양시기가이확대자신적지명도,위초상인자제공품패보장;우가이통과지명도적제승진일보촉진양양시여유경제적발전.
Based on the origin and current situation and develop countermeasure of the dragon boat races in Xiangyang, this thesis is aiming to offer theoretical guidance and practical support for the inheritance and development of the dragon boat races in Xiangyang. The result indicates that the dragon boat races should have a sustainable development in the new period. we should take the road of brand development strategy to achieve the inheritance and innovation simultaneously. exploiting the social value and economic value of the dragon boat races is the basic guarantee of its survival and development. So that will expand the popularity of Xiangyang city by means of the launch of the dragon boat races and offer the brandprotection about attracting investment, in the same time, it will encourage the development of tourism economy in Xiangyang.
