CAJ | 학술논문

在 MC 模式下,企业不可能满足所有顾客的个性化需求,只能是根据自身的生产能力和规模,对个性化需求进行选择性地生产.首先,本文对产品的价格采取离散的等区间分段的方法,提出了一个多目标规划模型,模型以顾客对产品的满意度最大化及企业的利润最大化作为目标值;其次,对模型的求解进行了分析;最后通过实例来说明企业该选择哪些顾客所需产品来生产,及企业对所提供的个性化产品制定何种价格.
재 MC 모식하,기업불가능만족소유고객적개성화수구,지능시근거자신적생산능력화규모,대개성화수구진행선택성지생산.수선,본문대산품적개격채취리산적등구간분단적방법,제출료일개다목표규화모형,모형이고객대산품적만의도최대화급기업적리윤최대화작위목표치;기차,대모형적구해진행료분석;최후통과실례래설명기업해선택나사고객소수산품래생산,급기업대소제공적개성화산품제정하충개격.
Under mass customization, an enterprise is not able to satisfy all customers , can produce selectively based on the production capability and the enterprise scale .Firstly, the paper makes the price not consecutive with the same extent, and presents a multi-objective model, whose objective function includes the profit of the enterprise and degree of customer satisfaction .Secondly, it analyses the model’s solution.Finally, it gives an example to explain to an enterprise how to produce selectively and price a customeriged product .