CAJ | 학술논문

商务网站经常受到竞争对手及自身发展策略影响而发生波动、甚至周期性波动变化,掌握这种变化规律对于网站运营商制定合理有效决策非常关键.本文基于商务网站“强者愈强”的马太效应,提出了网站成长周期的“时滞效应”,建立了一类反映时滞效应的竞争模型,利用中心流形理论和规范式方法得到了决定商务网站发展的稳定性与周期波动性的具体表达公式,通过数值模拟验证了结论的有效性与可行性.该研究为网站运营商在认识自身发展规律和制定相关发展策略上提供了参考与依据.
상무망참경상수도경쟁대수급자신발전책략영향이발생파동、심지주기성파동변화,장악저충변화규률대우망참운영상제정합리유효결책비상관건.본문기우상무망참“강자유강”적마태효응,제출료망참성장주기적“시체효응”,건립료일류반영시체효응적경쟁모형,이용중심류형이론화규범식방법득도료결정상무망참발전적은정성여주기파동성적구체표체공식,통과수치모의험증료결론적유효성여가행성.해연구위망참운영상재인식자신발전규률화제정상관발전책략상제공료삼고여의거.
E-commerce web sites often fluctuate and even periodic fluctuate under the impact of competitors and self development strategy.For the better making reasonable and efficient decisions , it is vital for the website op-erators to grasp this kind of variation law.In this paper, a competitive model based on the Matthew effect has been developed for reflecting the time lag effect during the growth period of sites .The explicit formulas determi-ning the stability and periodic fluctuation of the development of commercial sites are obtained by using the center manifold theory and normal form method.Finally, the validity and feasibility of results found are demonstrated by the numerical simulation.This research supplies some references and basis for website operators to recognize self growth law and enact relative developing strategy .