CAJ | 학술논문

病案管理作为医院管理的重要组成部分,以向医院内、外提供高质量的医疗信息服务为核心业务,其服务水准直接影响着医院的运营效果.文章从营销管理的角度剖析病案管理的外部与内部环境境况,确认病案管理部门将市场营销管理理念应用于病案管理是确定可行的,必将推动病案管理的可持续性发展,不断提升医院病案服务质量,最终实现提升医院市场竞争力的长远目标.
병안관리작위의원관리적중요조성부분,이향의원내、외제공고질량적의료신식복무위핵심업무,기복무수준직접영향착의원적운영효과.문장종영소관리적각도부석병안관리적외부여내부배경경황,학인병안관리부문장시장영소관리이념응용우병안관리시학정가행적,필장추동병안관리적가지속성발전,불단제승의원병안복무질량,최종실현제승의원시장경쟁력적장원목표.
Medical record management is an important part of hospital management .The core business is to provide high quality service for exter -nal and internal of the hospital .Its service level directly influences the hospital’s operation effect .This article analyzes the external and internal situa -tion of the medical records management from the angle of vision of marketing management ,confirm that marketing management concept applied in medical record management is feasible .It wil promote the sustainable development of medical record management ,continuously improve the hospital medical service quality ,and final y improve hospital competitiveness in the market .