企业科技与发展
企業科技與髮展
기업과기여발전
ENTERPRISE SCIENCE AND TECHNOLOGY & DEVELOPMENT
2013年
1期
1-3
,共3页
网络营销%中小企业%策略
網絡營銷%中小企業%策略
망락영소%중소기업%책략
on-line marketing%medium-sized and small enterprises%strategy
21世纪以来,随着互联网在我国的迅速发展,网络营销不仅给国内企业带来了巨大的商机,也使企业间的竞争越来越激烈.中小企业不甘落后,纷纷尝试网络营销,但结果并不理想.其原因是对网络营销的理解不够,没有根据自身情况制定相应的网络营销策略.文章结合网络营销的特点,针对中小企业自身情况,制定了适合中小企业的网络营销策略,以助力中小企业发展.
21世紀以來,隨著互聯網在我國的迅速髮展,網絡營銷不僅給國內企業帶來瞭巨大的商機,也使企業間的競爭越來越激烈.中小企業不甘落後,紛紛嘗試網絡營銷,但結果併不理想.其原因是對網絡營銷的理解不夠,沒有根據自身情況製定相應的網絡營銷策略.文章結閤網絡營銷的特點,針對中小企業自身情況,製定瞭適閤中小企業的網絡營銷策略,以助力中小企業髮展.
21세기이래,수착호련망재아국적신속발전,망락영소불부급국내기업대래료거대적상궤,야사기업간적경쟁월래월격렬.중소기업불감락후,분분상시망락영소,단결과병불이상.기원인시대망락영소적리해불구,몰유근거자신정황제정상응적망락영소책략.문장결합망락영소적특점,침대중소기업자신정황,제정료괄합중소기업적망락영소책략,이조력중소기업발전.
Since 21 century, with the quick development of the Internet in China, on-line marketing not only offer enter-prises at home a lot of business opportunities, but lead to sever competition among them. Thus, some medium-sized and small enterprises have gradually attempted to employ on-line marketing, but the results are far from what they have expect-ed. The cause is that they don’t understand the marketing better and don’t development suitable marketing strategies. Ac-cording to the features and situation of medium-sized and small enterprises, the paper sets up appropriate marketing strate-gies for the enterprises to promote their development.
