茶叶科学
茶葉科學
다협과학
2013年
2期
164-170
,共7页
茶产业%无序竞争%群体性企业社会责任%共同治理机制
茶產業%無序競爭%群體性企業社會責任%共同治理機製
다산업%무서경쟁%군체성기업사회책임%공동치리궤제
tea industry%disorderly competition%mass corporate social responsibility%mutual governance mechanism
对茶产业社会责任缺失的现状、原因、治理机制与对策进行了研究.通过低水平均衡博弈模型的构建,透视了茶产业的责任缺失原因,划分了低水平均衡的三大阶段:形成阶段——量变因素的积累,加剧阶段——客观因素的催化,失衡阶段——质变因素的爆发.群体性的社会责任缺失给茶产业带来极大破坏力,需要积极打破以逐利为主要目的的“低水平均衡状态”,通过构建“全主体+全过程+全方位”的茶产业社会责任缺失治理体系,以形成“诚信、透明、公开、公平”的高水平均衡博弈,促进茶产业的健康可持续发展.
對茶產業社會責任缺失的現狀、原因、治理機製與對策進行瞭研究.通過低水平均衡博弈模型的構建,透視瞭茶產業的責任缺失原因,劃分瞭低水平均衡的三大階段:形成階段——量變因素的積纍,加劇階段——客觀因素的催化,失衡階段——質變因素的爆髮.群體性的社會責任缺失給茶產業帶來極大破壞力,需要積極打破以逐利為主要目的的“低水平均衡狀態”,通過構建“全主體+全過程+全方位”的茶產業社會責任缺失治理體繫,以形成“誠信、透明、公開、公平”的高水平均衡博弈,促進茶產業的健康可持續髮展.
대다산업사회책임결실적현상、원인、치리궤제여대책진행료연구.통과저수평균형박혁모형적구건,투시료다산업적책임결실원인,화분료저수평균형적삼대계단:형성계단——량변인소적적루,가극계단——객관인소적최화,실형계단——질변인소적폭발.군체성적사회책임결실급다산업대래겁대파배력,수요적겁타파이축리위주요목적적“저수평균형상태”,통과구건“전주체+전과정+전방위”적다산업사회책임결실치리체계,이형성“성신、투명、공개、공평”적고수평균형박혁,촉진다산업적건강가지속발전.
The current situation, causes, corporate governance mechanism and countermeasures of the absence of social responsibility in tea industry were discussed in this paper. By building a low level-balanced game model, this paper analyzed the reasons of irresponsibility in tea industry and divided into the following three stages of low balance: forming stage which accumulated quantitative factors, intensifying stage which catalyzed objective factors, and unbalanced stage which erupt qualitative factors. Then it pointed out that the mass irresponsibility of tea corporations brought great damage to tea industry. It needed to break the low-level equilibrium which aimed at profit, and build a social responsibility governance system of tea industry to form a high level-balanced game which was honest, clear, open and fair, and promoted the sustainable development of tea industry.
