市场营销专业体验式教学模式构建与实施
시장영소전업체험식교학모식구건여실시
Development and Practice of Experiential Teaching Mode for Marketing Program
  • 万方数据
    大连大学学报 대련대학학보
    JOURNAL OF DALIAN UNIVERSITY
    2013年 2期 138-141 ,共4页

    关辉%蔡佳%王坤明

    관휘%채가%왕곤명

    市场营销专业%体验式教学%教学模式 市場營銷專業%體驗式教學%教學模式
    시장영소전업%체험식교학%교학모식
    Marketing Program%Experiential teaching%Teaching mode%Executive plan
    体验式教学是一种全新的教学理念和教学模式,是高校教学改革的有益尝试.在阐述体验式教学的涵义的基础上,构建了体验式教学模式,针对这一体系开发了具体的实施方案,并总结了实施后的教学效果.
    체험식교학시일충전신적교학이념화교학모식,시고교교학개혁적유익상시.재천술체험식교학적함의적기출상,구건료체험식교학모식,침대저일체계개발료구체적실시방안,병총결료실시후적교학효과.
    Experiential teaching is a new teaching idea and teaching mode, which is also a useful try in the reform of college teaching. This paper explains the meaning of experiential teaching, and establishes an ex-periential teaching model system. Then it works out a specific executive plan for the system and summarizes the practices of the experiential teaching in the Marketing Program.
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