海外英语(上)
海外英語(上)
해외영어(상)
Overseas English
2013年
4期
139-140
,共2页
Chinese-English advertisement translation%appropriate%principles
This paper is on the Chinese-English advertisement translation. It gives people an orderly discussion with examples in three parts: the problems in current advertisement translation, the causes of these problems, essential steps of making the Chinese-English translation of advertisement onto an appropriate way. This paper also suggests the principles of Chinese-English advertise?ment translation: natural, precise and understandable.