CAJ | 학술논문

大数据已成为行业研究的热点,被美国政府定义为“未来的新石油”.本文以大数据为切入点,着重分析了电子商务企业在大数据时代迎来的机遇,重点阐述了电子商务企业在大数据拥有、大数据处理以及隐私保护等方面存在的种种挑战,并提出了相应的建议和策略.
대수거이성위행업연구적열점,피미국정부정의위“미래적신석유”.본문이대수거위절입점,착중분석료전자상무기업재대수거시대영래적궤우,중점천술료전자상무기업재대수거옹유、대수거처리이급은사보호등방면존재적충충도전,병제출료상응적건의화책략.
A bstract:B ig data has been a hotspotin industry research and big data has been defined as"the fu-ture of the new oil"by the U .S.governm ent.T his paper m ainly analyzes opportunities of E-C om m erce in big data era based on big data as the breakthrough point.T he C hallenges of big data ow nership,processing and privacy pro-tection are expounded,and the corresponding suggestions and strategies are putforw ard.