CAJ | 학술논문

随着近两年国家对文化产业的一系列利好措施的出台,广告业作为文化产业中创新产业的一分子,拥有广阔的发展空间,这就对高校的广告学专业教育教学提出了新的要求.本文以广西财经学院的广告学教学实践为例,结合地方经济社会发展对广告人才需求实际与高校人才培养目标的设定与高校特色的发展,探索地方新建本科院校广告学教育的发展路径.
수착근량년국가대문화산업적일계렬리호조시적출태,엄고업작위문화산업중창신산업적일분자,옹유엄활적발전공간,저취대고교적엄고학전업교육교학제출료신적요구.본문이엄서재경학원적엄고학교학실천위례,결합지방경제사회발전대엄고인재수구실제여고교인재배양목표적설정여고교특색적발전,탐색지방신건본과원교엄고학교육적발전로경.
@@@@With nearly two years of national cultural industry of a series of favorable measures, the advertising industry as a member of creative industry in the cultural industry, has broad development space, the college advertising education puts forward new requirements. This paper takes Guangxi University of Finance and Economics advertising teaching practice as an example, combining with the development set and the characteristics of local economic and social development of advertising talents of practical and university personnel training objectives, to explore the development path of new local undergraduate course college advertising education.