CAJ | 학술논문

近年来,随着中国不断走向世界,“国家形象修辞”问题日益凸显.国家形象修辞是一个国家为了维护或者改变自己的形象所采取的符号性活动,是整个国家的官方形象、大众传媒形象、文化与经济产品形象、公众形象等等修辞活动的集合,其中,自然也包含国家领导人的影像修辞.美国白宫发布的总统照,就是一种精心策划的国家形象修辞活动.这些照片在修辞上突出表现为“去政治化”、“去礼仪化”、“去中心化”的特点,而这些特点背后,又无不包孕着更深刻的政治隐喻,值得我们借鉴.
근년래,수착중국불단주향세계,“국가형상수사”문제일익철현.국가형상수사시일개국가위료유호혹자개변자기적형상소채취적부호성활동,시정개국가적관방형상、대음전매형상、문화여경제산품형상、공음형상등등수사활동적집합,기중,자연야포함국가령도인적영상수사.미국백궁발포적총통조,취시일충정심책화적국가형상수사활동.저사조편재수사상돌출표현위“거정치화”、“거례의화”、“거중심화”적특점,이저사특점배후,우무불포잉착경심각적정치은유,치득아문차감.
@@@@In recent years, rhetoric of national image is recognized as a more and more important project along with the interna -tional participation of China.Rhetoric of national image, consists of images of authority , mass media, people, culture and commodi-ty, can be seen as a series of symbolic behavior that were used to maintain or change a nation 's image.Political leader's image is a part of national image and photographs of president of the US in the White house embody the deliberate act in rhetoric of national image . The rhetorical technique of those photographs feature de -political, de-formal and de-central which hide political metaphor in the deep.All of those are enlightening to China .