CAJ | 학술논문

媒介的高度发达带来了媒介竞争的加剧,而媒介报道的小报化趋向似乎成为媒介竞争和实现经济效益的利器.小报化是媒介消费主义的结果,是市场经济与受众接受心理合谋的必然.媒介报道的小报化固然促进了信息的传播,实现了媒介利益,但也在不同程度上消解了新闻专业主义,使媒介信息走向类型化、平面化、娱乐化,并对社会的发展以及伦理道德等方面产生极大的影响.为此,需要进一步强化媒介的社会责任、加强对媒介的管理监督以及提高受众的媒介素养,以促进媒介与社会的和谐、健康发展.
매개적고도발체대래료매개경쟁적가극,이매개보도적소보화추향사호성위매개경쟁화실현경제효익적이기.소보화시매개소비주의적결과,시시장경제여수음접수심리합모적필연.매개보도적소보화고연촉진료신식적전파,실현료매개이익,단야재불동정도상소해료신문전업주의,사매개신식주향류형화、평면화、오악화,병대사회적발전이급윤리도덕등방면산생겁대적영향.위차,수요진일보강화매개적사회책임、가강대매개적관리감독이급제고수음적매개소양,이촉진매개여사회적화해、건강발전.
The advanced development of media has brought about fiercer competitions among media, and the tendency to tabloidization has been regarded as an effective measure to gain profits in these competitions. Tabloidization is caused by media consumptions and the integration of market economy and audience acceptance. On the one hand, tabloidization has promoted the communication of information and gained profits for media. On the other hand, it has reduced the pro-fessionalism of journalism to some degree, caused media to be stereotypical, one-dimensional and entertainment, and af-fected social development and ethnics. Therefore, we should strengthen the social responsibilities of media, put emphasis on the governess of media and improve the qualities of audiences, so as to realize the harmonious and healthy develop-ment of media and society.