城市建筑
城市建築
성시건축
URBANISM AND ARCHITECTURE
2013年
8期
282-283
,共2页
文化融入策略%城市旅游区%营销%运作模式
文化融入策略%城市旅遊區%營銷%運作模式
문화융입책략%성시여유구%영소%운작모식
cultural integration strategy%city tourism%marke-ting%operation mode
笔者回顾了我国旅游营销的发展,概括了旅游文化营销具体的实施策略;其次,对城市旅游文化营销具体实施路径进行了分析;最后以遂宁和峨眉山为例,探讨了旅游区规划文化融入方面的成功经验模式以及具体的可借鉴实施途径.
筆者迴顧瞭我國旅遊營銷的髮展,概括瞭旅遊文化營銷具體的實施策略;其次,對城市旅遊文化營銷具體實施路徑進行瞭分析;最後以遂寧和峨眉山為例,探討瞭旅遊區規劃文化融入方麵的成功經驗模式以及具體的可藉鑒實施途徑.
필자회고료아국여유영소적발전,개괄료여유문화영소구체적실시책략;기차,대성시여유문화영소구체실시로경진행료분석;최후이수저화아미산위례,탐토료여유구규화문화융입방면적성공경험모식이급구체적가차감실시도경.
The author reviews the development of China's tourism marketing, firstly summarizes the specific implement-ation strategy of tourism cultural marketing; Secondly, anal-yzes the specific implementation path of urban tourism cultural marketing; Final y, takes Suining and Mount Emei as an exam-ple to explore the success mode of experience and specific im-plementation approach of culture integrate into tourism plan-ing.
