电子测试
電子測試
전자측시
ELECTRONIC TEST
2013年
9期
233-234
,共2页
中国传统节日文化%大众传媒%七夕节%中国情人节
中國傳統節日文化%大衆傳媒%七夕節%中國情人節
중국전통절일문화%대음전매%칠석절%중국정인절
Chinese traditional festival culture%mass media%July 7th Festival%Chinese Valentine's Day
随着全球一体化时代的到来,以及中国社会的更新变革,我国的传统节日受到了外来文化的巨大冲击,传统节日的影响力也在逐渐变得微弱,“七夕”就是其中之一.而当西方情人节被带到我们国家之后,七夕节才被冠以“中国情人节”的头衔而被重新提起.而在这样的一种节日内涵的改造运动中,传媒无疑起到了促进的作用.本文将对“中国情人节”走红的原因做简要的解析,并且对大众传媒对这一文化现象的影响进行阐述.
隨著全毬一體化時代的到來,以及中國社會的更新變革,我國的傳統節日受到瞭外來文化的巨大遲擊,傳統節日的影響力也在逐漸變得微弱,“七夕”就是其中之一.而噹西方情人節被帶到我們國傢之後,七夕節纔被冠以“中國情人節”的頭銜而被重新提起.而在這樣的一種節日內涵的改造運動中,傳媒無疑起到瞭促進的作用.本文將對“中國情人節”走紅的原因做簡要的解析,併且對大衆傳媒對這一文化現象的影響進行闡述.
수착전구일체화시대적도래,이급중국사회적경신변혁,아국적전통절일수도료외래문화적거대충격,전통절일적영향력야재축점변득미약,“칠석”취시기중지일.이당서방정인절피대도아문국가지후,칠석절재피관이“중국정인절”적두함이피중신제기.이재저양적일충절일내함적개조운동중,전매무의기도료촉진적작용.본문장대“중국정인절”주홍적원인주간요적해석,병차대대음전매대저일문화현상적영향진행천술.
With the development of globalization,and Chinese social renovation,a traditional festival in our country by the huge impact of foreign culture,the traditional festival of the influence is also gradually become weak,"July 7th" is one of them.When the Western Valentine's Day was brought into our country,July 7th festival was called "Chinese Valentine's Day" of the title was again.While the reform movement in a festival connotation that the media,undoubtedly played a promoting role.This paper will make a brief analysis of the "Chinese Valentine's Day" became popular,and the influence of mass media on this cultural phenomenon are discussed.
