CAJ | 학술논문

城市形象是人们对城市的主观印象.现代社会的巨大而复杂的环境远远超出了感性经验范围,人们越来越依赖以大众传播为主的媒介系统来对城市进行认知.新媒体的快速发展促使传统媒体格局发生着巨大变化,但是,大量的城市形象传播实践仍是在传统媒体思维下进行的,面临着很多现实困境.通过探索观念更新、平台建设、全媒体战略等提升路径,城市形象传播更好地适应新媒体语境下信息传播的要求.
성시형상시인문대성시적주관인상.현대사회적거대이복잡적배경원원초출료감성경험범위,인문월래월의뢰이대음전파위주적매개계통래대성시진행인지.신매체적쾌속발전촉사전통매체격국발생착거대변화,단시,대량적성시형상전파실천잉시재전통매체사유하진행적,면림착흔다현실곤경.통과탐색관념경신、평태건설、전매체전략등제승로경,성시형상전파경호지괄응신매체어경하신식전파적요구.
City image is the subjective impression to the city. In modern society, the huge and complicated environment far beyond the range of perceptual experience, people rely more and more on mass communication media system to get the cognition of the city. The rapid development of new media to traditional media pattern produces tremendous change; however, large numbers of city image communication practice is still under the traditional media thinking, facing a lot of difficulties. By exploring the idea renewal, platform construction, the media strategy of path, city image communication can better adapt to the new media under the context of information dissemination requirements.