物流工程与管理
物流工程與管理
물류공정여관리
LOGISTICS ENGINEERING AND MANAGEMENT
2014年
11期
129-132
,共4页
跨境电子商务%全球化%国际化%战略动因
跨境電子商務%全毬化%國際化%戰略動因
과경전자상무%전구화%국제화%전략동인
cross -border e -commerce%globalization%internationalization%strategy motivation
全球化背景下跨境电子商务快速发展成为新常态，物流服务是制约跨境电子商务的关键因素，国际化已经成为我国快递企业做大做强、转型升级的必由之路。文中考虑我国跨境电子商务快速发展背景，针对我国快递企业走出去进行国际化经营问题，探究了快递企业国际化的战略动因、面临的问题及实施对策。
全毬化揹景下跨境電子商務快速髮展成為新常態，物流服務是製約跨境電子商務的關鍵因素，國際化已經成為我國快遞企業做大做彊、轉型升級的必由之路。文中攷慮我國跨境電子商務快速髮展揹景，針對我國快遞企業走齣去進行國際化經營問題，探究瞭快遞企業國際化的戰略動因、麵臨的問題及實施對策。
전구화배경하과경전자상무쾌속발전성위신상태，물류복무시제약과경전자상무적관건인소，국제화이경성위아국쾌체기업주대주강、전형승급적필유지로。문중고필아국과경전자상무쾌속발전배경，침대아국쾌체기업주출거진행국제화경영문제，탐구료쾌체기업국제화적전략동인、면림적문제급실시대책。
Rapid development of cross -border e -commerce has become the new normal under the background of globalization,while the logistics service is becoming the key factor controling the development of cross -border electronic commerce,and internationalization has become the importmant route to promote the China's express enterprises bigger,stronger, transformation and upgrading.In this paper,considering the background of the rapid development of international electronic commerce in China,aiming at the problems of internationalized operation of China's express enterprises,strategic motivation, problems and implementing countermeasures of express enterprise internationalizations are studied.
