北华大学学报（社会科学版）
北華大學學報（社會科學版）
북화대학학보（사회과학판）
JOURNAL OF BEIHUA UNIVERSITY(SOCIAL SCIENCES)
2014年
6期
56-59
,共4页
长白山%品牌文化%核心价值%文化传播%生态经济
長白山%品牌文化%覈心價值%文化傳播%生態經濟
장백산%품패문화%핵심개치%문화전파%생태경제
Changbai Mountain%Brand culture%Core values%Cultural transmission%Ecological economy
长白山文化是吉林省宝贵的文化资源，是吉林省的品牌文化。大力传播长白山品牌文化，对发展吉林省区域经济，推动吉林文化事业和产业发展，使长白山品牌走出区域、走向世界，有着重要意义。长白山品牌文化的核心价值主要体现在生态、神奇、历史悠久上。长白山品牌文化的传播应注重人际传播，加强口碑宣传；并借助实物媒介，推出具有文化底蕴的特色旅游纪念品；进一步加强大众传播媒介的宣传力度；完善监督机制，加强基础设施建设。
長白山文化是吉林省寶貴的文化資源，是吉林省的品牌文化。大力傳播長白山品牌文化，對髮展吉林省區域經濟，推動吉林文化事業和產業髮展，使長白山品牌走齣區域、走嚮世界，有著重要意義。長白山品牌文化的覈心價值主要體現在生態、神奇、歷史悠久上。長白山品牌文化的傳播應註重人際傳播，加彊口碑宣傳；併藉助實物媒介，推齣具有文化底蘊的特色旅遊紀唸品；進一步加彊大衆傳播媒介的宣傳力度；完善鑑督機製，加彊基礎設施建設。
장백산문화시길림성보귀적문화자원，시길림성적품패문화。대력전파장백산품패문화，대발전길림성구역경제，추동길림문화사업화산업발전，사장백산품패주출구역、주향세계，유착중요의의。장백산품패문화적핵심개치주요체현재생태、신기、역사유구상。장백산품패문화적전파응주중인제전파，가강구비선전；병차조실물매개，추출구유문화저온적특색여유기념품；진일보가강대음전파매개적선전력도；완선감독궤제，가강기출설시건설。
Changbai Mountain culture is a valuable cultural resource in Jilin Province,which is the brand culture of Jilin Province. It has great significance for the development of the regional economy in Jilin and promoting the development of Jilin cultural undertaking and industry to the worldwide by spreading the Changbai brand culture vigorously. The core values of Changbai Mountain brand is mainly reflected in ecology,miracle and history. Utili-zing the popularity to build brand Changbai culture is conducive to stimulate and promote the prosperity and de-velopment of the regional economy. The cultural transmission of Changbai Mountain brand concludes the following aspects, focusing on the interpersonal communication, strengthening the reputation publicity, creating brand tourism souvenirs of Changbai Mountain by physical media,enhancing the mass media propaganda,perfecting the supervision mechanism and strengthening infrastructure.
