CAJ | 학술논문

在电子履约条件下，合理分配配送时间和节约配送成本是实现利润最大化的关键。由于B2 C环境的特殊性，使网络零售商可以根据顾客需求对配送时隙进行实时管理。基于收益管理理论，综合考虑机会成本、订货提前期、预分配时隙和顾客偏好时隙等因素，用Logit模型模拟真实环境下顾客的选择行为。此外，建立时隙分配模型，并分析此种模型下的总收益和总成本变化情况。最后，将时隙分配模型与传统的先到先服务的时隙分配模型进行对比，计算两种模型下的总收益和总成本，并分析相关参数对两者的影响。
재전자리약조건하，합리분배배송시간화절약배송성본시실현리윤최대화적관건。유우B2 C배경적특수성，사망락령수상가이근거고객수구대배송시극진행실시관리。기우수익관리이론，종합고필궤회성본、정화제전기、예분배시극화고객편호시극등인소，용Logit모형모의진실배경하고객적선택행위。차외，건립시극분배모형，병분석차충모형하적총수익화총성본변화정황。최후，장시극분배모형여전통적선도선복무적시극분배모형진행대비，계산량충모형하적총수익화총성본，병분석상관삼수대량자적영향。
Under the E-fulfillment constraint condition,rational distribution of delivery time and delivery cost saving are the key issues to maximize the profit.Due to the special environment of B2C,allocated slot can be managed in real time by online retailers according to customer needs.Opportunity cost,order lead time,pre-allocated slot and customer preferred time slot are considered based on the revenue management theory.The customers’selection behavior in the real world is simulated by the Logit model, the allocation of tie slot model is established,and the changes of the total revenue and cost are analyzed.At last,the different be-tween allocation of time slot model and traditional first-come-first-serve model is analyzed.The total revenue and cost in the two models mentioned above are calculated,and the impact of the related parameters to the two models is also analyzed.