CAJ | 학술논문

宜昌市是我国重要柑橘种植区之一，是农业部确定和重点支持的优质宽皮柑橘产业带的中心区域。目前宜昌柑橘产业存在的主要问题可以概括为“卖柑难”和“柑橘加工链条短”。文中通过对宜昌市柑橘产销情况的研究，找出其销售渠道存在的问题，借鉴其他地区产业的优秀经验，提出改善建议，助力宜昌市柑橘销售和柑橘产业发展。
의창시시아국중요감귤충식구지일，시농업부학정화중점지지적우질관피감귤산업대적중심구역。목전의창감귤산업존재적주요문제가이개괄위“매감난”화“감귤가공련조단”。문중통과대의창시감귤산소정황적연구，조출기소수거도존재적문제，차감기타지구산업적우수경험，제출개선건의，조력의창시감귤소수화감귤산업발전。
Yichang is one of the most important citrus planting areas and it's the central area of citrus industrial zone which confirmed and supported by Ministry of Agriculture.At present,the major problem of citrus industrial can be conclude as“sales difficult”and “short chain in processing industry”.This thesis mainly research sales condition in citrus industrial,and find the problem in sales channel.Take example by another industrial area,and give the suggestion,promote the sales of citrus and sales channel's development.