CAJ | 학술논문

随着城市环境的不断恶化，山区农村原生态旅游成为人们感受自然、融入自然的理想去所。由于交通信息闭塞、人才资金匮乏，我国当前的山区农村原生态旅游大多客源定位模糊，无法实现其与旅游市场的有效对接。只有立足山区农村原生态的旅游资源，全面分析、科学论证游客的空间来源、类型结构、收入水平等客源信息，根据定位客源的市场需求打造山区农村旅游的原生态形象品牌，制定系统推进策略并采取整合营销手段，才能在客源定位中推进山区农村原生态旅游的发展壮大。
수착성시배경적불단악화，산구농촌원생태여유성위인문감수자연、융입자연적이상거소。유우교통신식폐새、인재자금궤핍，아국당전적산구농촌원생태여유대다객원정위모호，무법실현기여여유시장적유효대접。지유립족산구농촌원생태적여유자원，전면분석、과학론증유객적공간래원、류형결구、수입수평등객원신식，근거정위객원적시장수구타조산구농촌여유적원생태형상품패，제정계통추진책략병채취정합영소수단，재능재객원정위중추진산구농촌원생태여유적발전장대。
With the deterioration of the urban environment, rural mountainous original eco-tourism became the people to feel natural ideal location into the nature. Because of the traffic information occlusion, the lack of talent and funds in rural China, the passenger source localization at current mountain ecological tourism was fuzzy and unable to achieve the effective docking with the tourism market. It was only based on rural mountain eco-tourism resources, comprehensive analysis and scientific proof of the tourist space sources, type of structure, income level, and source of visitors information, in accordance with the source of the market demand for mountain rural tourism of the original ecological brands, develop systems to advance policy and integrated marketing means to be able to strengthen the development of the rural mountain eco-tourism in locating the source of visitors.