CAJ | 학술논문

广电运营商通过多年的积累已经获取大量的用户数据和行为信息，如何对这些数据进行合理的处理进而尽可能地发挥它们的作用，让数据服务于生产、服务于经营、服务于管理，已经成为企业必须要考虑的现实问题。通过客户细分，把我们需要进行精确营销的客户细分出来，应用在套餐设计、促销活动策划和新业务推广等方面，并应用于营销过程，产生实际的收益。首先分析了传统的电信运营商在数据挖掘中的客户细分方法，然后分析了传统的客户细分方法在广电数据挖掘中的不足和局限性，最后提出了一种适合广电企业运营的客户细分方法。
엄전운영상통과다년적적루이경획취대량적용호수거화행위신식，여하대저사수거진행합리적처리진이진가능지발휘타문적작용，양수거복무우생산、복무우경영、복무우관리，이경성위기업필수요고필적현실문제。통과객호세분，파아문수요진행정학영소적객호세분출래，응용재투찬설계、촉소활동책화화신업무추엄등방면，병응용우영소과정，산생실제적수익。수선분석료전통적전신운영상재수거알굴중적객호세분방법，연후분석료전통적객호세분방법재엄전수거알굴중적불족화국한성，최후제출료일충괄합엄전기업운영적객호세분방법。
Cable Network Company has a lot of customer data and Behavior information .How to deal with these data reasonably and use these data , to improve production ,to improve business , to improve management , has become a real problem that the company must be considered .Through customer grouping , we can select the customers , who need to be precise marketing , and applied in product designing , promotion planning and new business promotion , etc., and applied to the marketing process , generating actual earnings .This paper first analyzes the traditional telecom operators in customer grouping methods in data mining , then analyzes the shortcomings and limitations of using the traditional customer grouping methods in data mining of Jiangsu broadcasting cable information network company , lastly puts forward a method of customer grouping for cable network company .