CAJ | 학술논문

餐饮团购是近几年餐饮业新兴的一种营销模式，以其便捷化时尚化超低折扣等优势迅速发展起来，受到越来越多的消费者青睐。本文通过对团购模式的可行性的分析来探索餐饮企业营销方式的转型方向，文章概括归纳了餐饮团购的特点，研究分析了餐饮团购出现的问题，探讨了餐饮团购发展趋势，以研究餐饮与团购的良好结合，促进餐饮行业的健康快速发展。
찬음단구시근궤년찬음업신흥적일충영소모식，이기편첩화시상화초저절구등우세신속발전기래，수도월래월다적소비자청래。본문통과대단구모식적가행성적분석래탐색찬음기업영소방식적전형방향，문장개괄귀납료찬음단구적특점，연구분석료찬음단구출현적문제，탐토료찬음단구발전추세，이연구찬음여단구적량호결합，촉진찬음행업적건강쾌속발전。
catering group buying is catering industry of a new marketing mode in recent years, with its convenient ultra-low discount advantages developed rapidly, the fashion is more and more consumers. This article through the analysis of the feasibility of the group-buying model to explore the transformation direction of marketing mode of catering enterprises, the article summarizes the characteristics of catering group buying, studied and analyzed the catering group buying problems, discusses the trend of the development of food and beverage group, to study food good combination with group purchase, promote the healthy and rapid development of catering industry.