CAJ | 학술논문

在三网融合新媒体背景下，媒介购物产业进入了交互式数字购物时代。由于媒介购物产业的高速发展，而出现的欺诈、服务不到位的现象层出不穷，严重影响了媒介购物物流的正常开展，诚信、安全已成为媒介购物物流行业面临的最大难题。媒介购物物标准化问题已成为制约我国电视购物、网络购物、目录购物的发展。现有的物流标准化管理体制和落后物流信息的标准滞后，需要解决将物流和柜台交易的售中售后当中配送服务问题，尤其是退换货、维修商品、代收货款、先行赔付等。因此，媒介购物配送标准化的制订与执行，是统一规范媒介购物的配送和物流信息，并加速我国媒介购物流标准化的建设。
재삼망융합신매체배경하，매개구물산업진입료교호식수자구물시대。유우매개구물산업적고속발전，이출현적기사、복무불도위적현상층출불궁，엄중영향료매개구물물류적정상개전，성신、안전이성위매개구물물류행업면림적최대난제。매개구물물표준화문제이성위제약아국전시구물、망락구물、목록구물적발전。현유적물류표준화관리체제화락후물류신식적표준체후，수요해결장물류화거태교역적수중수후당중배송복무문제，우기시퇴환화、유수상품、대수화관、선행배부등。인차，매개구물배송표준화적제정여집행，시통일규범매개구물적배송화물류신식，병가속아국매개구물류표준화적건설。
In the new media context of tri-network integration, media shopping has entered an interactive digital era. The high-speed expansion of media shopping, however, is accompanied by an endless stream of cheat and under-service practices, which heavily limits the normal operation of media shopping logistics and makes credibility and security one of the toughest problems for this emerging industry. Standardization of media shopping, therefore, has become a bottleneck for further development of the nation's television shopping, Internet shopping and catalog shopping. Under the current management systems for logistics standardization and logistics information, a lot of issues relating to the in-sale and the after-sale delivery services involved in logistics and OTC (over-the-counter) transactions are not effectively addressed. These include return and replacement, repair, COD (collection on delivery) and CIA (compensation in advance). From this perspective, the development and implementation of media shopping delivery standards will play a critical role in normalizing the nation's media shopping delivery and logistics information, and quickening the standardization of our media shopping businesses.