黄冈职业技术学院学报
黃岡職業技術學院學報
황강직업기술학원학보
JOURNAL OF HUANGGANG TECHNIC COLLEGE
2014年
6期
65-68
,共4页
新媒体%媒介融合%学术期刊%全媒体
新媒體%媒介融閤%學術期刊%全媒體
신매체%매개융합%학술기간%전매체
New media%Media convergence%Academic journals%Omni media
媒体分化已成为过去式,媒介融合成为当下传媒业发展的重要趋势,学术期刊需适应时代发展趋势,借助新媒体的力量,实现传播效应的最大化。学术期刊应多渠道拓展传播路径,增强信息传播的互动性;改变学术信息的传播形式,主动适应新媒体的传播特点;尝试搭建多种新媒体平台,形成纸版、电子版或网络版等多种载体的全媒体传播格局。
媒體分化已成為過去式,媒介融閤成為噹下傳媒業髮展的重要趨勢,學術期刊需適應時代髮展趨勢,藉助新媒體的力量,實現傳播效應的最大化。學術期刊應多渠道拓展傳播路徑,增彊信息傳播的互動性;改變學術信息的傳播形式,主動適應新媒體的傳播特點;嘗試搭建多種新媒體平檯,形成紙版、電子版或網絡版等多種載體的全媒體傳播格跼。
매체분화이성위과거식,매개융합성위당하전매업발전적중요추세,학술기간수괄응시대발전추세,차조신매체적역량,실현전파효응적최대화。학술기간응다거도탁전전파로경,증강신식전파적호동성;개변학술신식적전파형식,주동괄응신매체적전파특점;상시탑건다충신매체평태,형성지판、전자판혹망락판등다충재체적전매체전파격국。
The media differentiation has become the past, and the media convergence has become an important trend in devel-opment of the media industry. The academic periodicals need to adapt to the development trend of the times, with the power of new media, to maximize the propagation effect. Academic journals should use more channels to expand propagation path, enhance the interaction of information communication; change the academic information dissemination form, take the initiative to adapt to the transmission characteristics of new media;try to set up a variety of new media platform, in order to form a Omni media pattern with the following carriers of paper, electronic or online version, etc.