CAJ | 학술논문

以乡村旅游为平台进行农产品营销，有助于降低农产品的成本，增加农产品的附加值，带动农村相关产业的发展和进一步调整农村的产业结构，寻求“三农”问题的解决的新途径。本文通过对湖北省乡村旅游中农产品营销开展问卷调查所收集的数据进行统计分析，并对统计结果进行描述和分析，找出了其中存在的一些问题，提出了适合在乡村旅游背景下销售农产品的创新策略。
이향촌여유위평태진행농산품영소，유조우강저농산품적성본，증가농산품적부가치，대동농촌상관산업적발전화진일보조정농촌적산업결구，심구“삼농”문제적해결적신도경。본문통과대호북성향촌여유중농산품영소개전문권조사소수집적수거진행통계분석，병대통계결과진행묘술화분석，조출료기중존재적일사문제，제출료괄합재향촌여유배경하소수농산품적창신책략。
Taking the rural tourism as a platform for the marketing of agricultural products helps to reduce the cost of agricultural products ,increas the added value of agricultural products , promote the development of related indus-tries and further adjust the industrial structure in rural areas, seek a new way to solve the"three rural"problems. Through a questionnaire survey on the marketing of Hubei Province’ s agricultural products, this paper has conduc-ted a statistical analysis for the collected data and found some corresponding problems, finally put forward some in-novative strategies for the marketing of agricultural products in the context of rural tourism.