CAJ | 학술논문

城市形象以最为直接和最具普遍认同感的视觉形式进行传播，其视觉符号是城市精神与核心价值观的视觉载体，构成了城市视觉管理的物资媒介。以城市形象设计和城市管理理论为基点，从城市精神与核心价值观出发，提出视觉文化现象是城市管理向视觉管理转型的基本动因；从精神表征化与管理可视化角度，探讨城市形象视觉管理的潜能与可行性；从城市形象视觉管理形式角度，提出意象规范的隐形管理功能和形象规范的显性管理功能构成了规范化管理形式，以及形象战略定位差异与视觉识别差异所形成的独特的差异化管理形式。
성시형상이최위직접화최구보편인동감적시각형식진행전파，기시각부호시성시정신여핵심개치관적시각재체，구성료성시시각관리적물자매개。이성시형상설계화성시관리이론위기점，종성시정신여핵심개치관출발，제출시각문화현상시성시관리향시각관리전형적기본동인；종정신표정화여관리가시화각도，탐토성시형상시각관리적잠능여가행성；종성시형상시각관리형식각도，제출의상규범적은형관리공능화형상규범적현성관리공능구성료규범화관리형식，이급형상전략정위차이여시각식별차이소형성적독특적차이화관리형식。
The city Image can be spread widely by the visual form, which is the visual carrier of the spirit and core values of the city and the media of the Urban Vision Management. Based on the theory of design and management, starting from the city spirit and core values, the authors believe that the visual culture phenomenon is the basic factor of city management transforming to urban visual management; From the perspective of mind identity representation and management of visualization, this paper discusses the potential and feasibility of the city image management and from the perspective of city visual management, it suggests the standardized management which includes invisible image management and dominant management, and the unique form of differentiation management consisting of the difference form of city image strategy and visual identity.