CAJ | 학술논문

自媒体时代下，以具参与性与公开性的微博为平台，民间微公益应运而生。民间微公益迅猛的发展得益于微博独特开放的传播特性，出现参与者众多的盛况，但同时，公益性信息管理的规范，草根大众对公益发起及运作的科学性，又成为民间微公益发展的重要掣肘。本文以免费午餐为个案，对其发展现状进行研究，并提出相关的解决对策。
자매체시대하，이구삼여성여공개성적미박위평태，민간미공익응운이생。민간미공익신맹적발전득익우미박독특개방적전파특성，출현삼여자음다적성황，단동시，공익성신식관리적규범，초근대음대공익발기급운작적과학성，우성위민간미공익발전적중요체주。본문이면비오찬위개안，대기발전현상진행연구，병제출상관적해결대책。
In the era of We-media, non-governmental micro public welfare has emerged based on the mi-cro-blog. Benefitting from the open characteristics of micro-blog, non-governmental micro public welfare has been developing rapidly. Meanwhile, the science and specification in the management of charity hinders its develop-ment. This essay, taking"free lunch"as an example, analyzes its current situation, and puts forward some counter-measures.