CAJ | 학술논문

为丰富微博转发机制的研究，引入企业官方微博作为研究对象，探究微博的内容文本特征、形式化特征及时间性特征对微博转发影响的大小及影响规则。分析汇总影响微博转发的全特征集合，在此基础上进行特征选择和微博转发预测，并对不同产品的微博转发预测模型进行对比分析，以期挖掘各产品自适性的转发影响因子，为企业微博营销提供策略支持。
위봉부미박전발궤제적연구，인입기업관방미박작위연구대상，탐구미박적내용문본특정、형식화특정급시간성특정대미박전발영향적대소급영향규칙。분석회총영향미박전발적전특정집합，재차기출상진행특정선택화미박전발예측，병대불동산품적미박전발예측모형진행대비분석，이기알굴각산품자괄성적전발영향인자，위기업미박영소제공책략지지。
In order to enrich the research of microblog message forwarding mechanism, this article employs enterprisesˊmicroblogs as the research subject and aims at exploring the impact of text features, format features and temporal features on microblogs forwarding and the relevant rules. The paper firstly analyzes and aggregates the whole feature set and then perform feature selection and microblog forwarding prediction, then conducts a comparative analysis of forwarding forecast models on different products so as to dig out self-influential factors and providing microblog marketing advices for enterprises.