中国农业资源与区划
中國農業資源與區劃
중국농업자원여구화
CHINA AGRICULTURAL RESOURCES AND REGIONAL PLANNING
2014年
6期
65-69,74
,共6页
地域文化%休闲性农业%模式%苏州
地域文化%休閒性農業%模式%囌州
지역문화%휴한성농업%모식%소주
regional culture%leisure%agriculture%mode%Suzhou
现代农业发展要求因地制宜，发挥地域特色。休闲性农业作为新兴农业发展形势，在农业生产方式变革和农业文化传承、增加农民收入方面做出了巨大贡献。现代休闲性农业的发展应该遵循可持续原则，根植于地域农业文化。该文以苏州为例，对休闲农业的特色、建设基本情况和主要成效进行了归纳，对休闲农业存在的品牌效应发挥、农业本质体现、文化内涵挖掘、创意力度、推广手段等方面主要问题进行了分析。针对苏州地区醇香浓郁的农产品资源、悠久动人的农业民俗素材和丰富多样的特色非遗资源，休闲性农业提出了整合休闲农业资源优势、以特色农产品为品牌龙头，融合周边环境文化价值，传承苏州江南文化内涵、深度挖掘苏州农业品牌创新点、组织农业品牌会展，实现休闲农业品牌的目标、引入电子商务平台，建设品牌信息通道等具体策略。
現代農業髮展要求因地製宜，髮揮地域特色。休閒性農業作為新興農業髮展形勢，在農業生產方式變革和農業文化傳承、增加農民收入方麵做齣瞭巨大貢獻。現代休閒性農業的髮展應該遵循可持續原則，根植于地域農業文化。該文以囌州為例，對休閒農業的特色、建設基本情況和主要成效進行瞭歸納，對休閒農業存在的品牌效應髮揮、農業本質體現、文化內涵挖掘、創意力度、推廣手段等方麵主要問題進行瞭分析。針對囌州地區醇香濃鬱的農產品資源、悠久動人的農業民俗素材和豐富多樣的特色非遺資源，休閒性農業提齣瞭整閤休閒農業資源優勢、以特色農產品為品牌龍頭，融閤週邊環境文化價值，傳承囌州江南文化內涵、深度挖掘囌州農業品牌創新點、組織農業品牌會展，實現休閒農業品牌的目標、引入電子商務平檯，建設品牌信息通道等具體策略。
현대농업발전요구인지제의，발휘지역특색。휴한성농업작위신흥농업발전형세，재농업생산방식변혁화농업문화전승、증가농민수입방면주출료거대공헌。현대휴한성농업적발전응해준순가지속원칙，근식우지역농업문화。해문이소주위례，대휴한농업적특색、건설기본정황화주요성효진행료귀납，대휴한농업존재적품패효응발휘、농업본질체현、문화내함알굴、창의력도、추엄수단등방면주요문제진행료분석。침대소주지구순향농욱적농산품자원、유구동인적농업민속소재화봉부다양적특색비유자원，휴한성농업제출료정합휴한농업자원우세、이특색농산품위품패룡두，융합주변배경문화개치，전승소주강남문화내함、심도알굴소주농업품패창신점、조직농업품패회전，실현휴한농업품패적목표、인입전자상무평태，건설품패신식통도등구체책략。
The development of modern agriculture requires measures suited to local conditions and full use of the local agricultural characteristics. As a new agricultural development situation, leisure agriculture has made great contribution on the agricultural production mode change, agricultural cultural heritage and the increase of farmers' income. The development of modern leisure agriculture should be based on regional agricultural culture and follow the sustainable development principle. Takes Suzhou as an example, the article discussed Suzhou leisure agricul-ture development situation and problems based on regional agricultural culture, analyzed the main problems in brand effect, essence reflection, connotation mining, creative power and promotion methods. Based on the rich special agricultural product resources, long moving agricultural folk material and variety of special intangible cultur-al heritage resource in Suzhou, it put forward some suggestions on future development strategy including the integra-tion of creative agricultural resource advantage and cultural value, the transmission of Suzhou Jiangnan culture con-notation, the mining depth of Suzhou leisure agriculture brand innovation, organization of creative agricultural exhi-bition brands, target customers precise promotion, introducing creative platform for agricultural e - commerce, brand information channel and so on.
