价值工程
價值工程
개치공정
VALUE ENGINEERING
2015年
1期
144-146,147
,共4页
汽车%大规模定制%研发%项目管理
汽車%大規模定製%研髮%項目管理
기차%대규모정제%연발%항목관리
auto%mass customization%research and development%project management
我国的汽车产品呈现出总量巨大、需求多样的特点,为了满足更多用户的个性化需求,并且进一步降低制造、销售成本,越来越多的汽车公司开始采用大规模定制技术研发新的汽车产品。项目管理这一先进的管理方法可以有效促进新产品研发项目的实施和完成,但项目经理必须根据项目特点采取合适的项目管理策略。通过对大规模定制汽车产品研发项目特点的分析,基于项目管理知识体系(PMBOK R)指南,提出了面向大规模定制的汽车产品研发项目管理具体策略和方法。
我國的汽車產品呈現齣總量巨大、需求多樣的特點,為瞭滿足更多用戶的箇性化需求,併且進一步降低製造、銷售成本,越來越多的汽車公司開始採用大規模定製技術研髮新的汽車產品。項目管理這一先進的管理方法可以有效促進新產品研髮項目的實施和完成,但項目經理必鬚根據項目特點採取閤適的項目管理策略。通過對大規模定製汽車產品研髮項目特點的分析,基于項目管理知識體繫(PMBOK R)指南,提齣瞭麵嚮大規模定製的汽車產品研髮項目管理具體策略和方法。
아국적기차산품정현출총량거대、수구다양적특점,위료만족경다용호적개성화수구,병차진일보강저제조、소수성본,월래월다적기차공사개시채용대규모정제기술연발신적기차산품。항목관리저일선진적관리방법가이유효촉진신산품연발항목적실시화완성,단항목경리필수근거항목특점채취합괄적항목관리책략。통과대대규모정제기차산품연발항목특점적분석,기우항목관리지식체계(PMBOK R)지남,제출료면향대규모정제적기차산품연발항목관리구체책략화방법。
China's auto products show the characteristics of huge amount and variety of demand. In order to meet the individual needs of more users and further reduce the cost of manufacture and sales, more and more car companies began to use the mass customization technology in the research and development of automotive products. Project management, which is an advanced management method, can effectively facilitate the implementation and completion of new product development project, but the project manager must take appropriate project management strategies based on characteristics of the project. Through the analysis of features of mass customization in automotive product development project, based on the PMBOK (PMBOK R ) guide, this paper proposed the specific strategies and methods.