CAJ | 학술논문

现有电子商务研究中缺乏中国情景下的企业电子商务采纳研究，缺乏实证分析，尤其缺乏对企业电子商务采纳影响机制的研究.基于对中国企业的问卷调查，再利用SPSS 19.0以及AMOS 18.0统计分析软件，构建了一个结构方程模型，探讨了企业电子商务采纳中信息技术的中介效应.实证研究结果表明：（1）企业间的竞争、消费者、信息技术是影响企业电子商务采纳的因素；（2）信息技术在企业间的竞争与企业电子商务采纳的关系中发挥部分中介效应，也在消费者与企业电子商务采纳的关系中发挥部分中介效应.最后提出了对策性建议和研究展望.
현유전자상무연구중결핍중국정경하적기업전자상무채납연구，결핍실증분석，우기결핍대기업전자상무채납영향궤제적연구.기우대중국기업적문권조사，재이용SPSS 19.0이급AMOS 18.0통계분석연건，구건료일개결구방정모형，탐토료기업전자상무채납중신식기술적중개효응.실증연구결과표명：（1）기업간적경쟁、소비자、신식기술시영향기업전자상무채납적인소；（2）신식기술재기업간적경쟁여기업전자상무채납적관계중발휘부분중개효응，야재소비자여기업전자상무채납적관계중발휘부분중개효응.최후제출료대책성건의화연구전망.
In the present research on electronic commerce,the research of e-commerce adoption in china context is insufficient,lacking the empirical analysis,especially the analysis on adoption influence mecha-nism of enterprise’s e-commerce. Based on the questionnaire survey of some china enterprises,we use the statistical analysis software Spss 19 . 0 and Amos 18 . 0 to construct a structure model and examine the meditating effect of information technology in enterprise’s e-commerce. The empirical results show that 1) the competition among different enterprises,the consumer,and information technology are the factors that influence enterprise e-commerce adoption;and 2 )the information technology plays a partial role of media-ting effect in both the relationship between enterprises competition and the enterprise’s e-commerce adop-tion,and the relationship between consumers and the enterprise’s e-commerce adoption. Finally,we put forward some suggestions and research expectations.