旅游世界·旅游发展研究
旅遊世界·旅遊髮展研究
여유세계·여유발전연구
LVYOUSHIJIE LVYOUFAZHANYANJIU
2014年
6期
6-12
,共7页
行业协会%职能%AUMA%深圳家具行业协会%法国高级时装公会
行業協會%職能%AUMA%深圳傢具行業協會%法國高級時裝公會
행업협회%직능%AUMA%심수가구행업협회%법국고급시장공회
Industry Associations%Functions%AUMA%Shenzhen Furniture Trade Association%French Haute Couture Association
会展行业协会作为非营利的社团组织，其主要角色是按照市场经济的要求进行行业服务、行业自律、行业代表、行业协调、行业规划、行业统计和开展国内外经济技术交流和合作等工作，通过会员的自律行为和行业的制裁措施实现行业自身的自我约束与自我协调，建立起会展业的正常秩序，使之走上健康的发展道路。德国AUMA拟定规章制度避免行业内部不必要的竞争，帮助企业争取政府资金，进行国际和国内会展数据的统计；开展包括场馆销售等内容在内的市场方面的咨询服务；进行会展行业研究、媒体宣传、培训等工作。法国高级时装公会直接策划与办展，制定时装发布会日程表，为记者和买家提供接待和咨询服务，注重人才培养与媒体沟通。深圳家具行业协会在会展中发挥了代理、沟通、服务、自律、研究和交流的重要作用。
會展行業協會作為非營利的社糰組織，其主要角色是按照市場經濟的要求進行行業服務、行業自律、行業代錶、行業協調、行業規劃、行業統計和開展國內外經濟技術交流和閤作等工作，通過會員的自律行為和行業的製裁措施實現行業自身的自我約束與自我協調，建立起會展業的正常秩序，使之走上健康的髮展道路。德國AUMA擬定規章製度避免行業內部不必要的競爭，幫助企業爭取政府資金，進行國際和國內會展數據的統計；開展包括場館銷售等內容在內的市場方麵的咨詢服務；進行會展行業研究、媒體宣傳、培訓等工作。法國高級時裝公會直接策劃與辦展，製定時裝髮佈會日程錶，為記者和買傢提供接待和咨詢服務，註重人纔培養與媒體溝通。深圳傢具行業協會在會展中髮揮瞭代理、溝通、服務、自律、研究和交流的重要作用。
회전행업협회작위비영리적사단조직，기주요각색시안조시장경제적요구진행행업복무、행업자률、행업대표、행업협조、행업규화、행업통계화개전국내외경제기술교류화합작등공작，통과회원적자률행위화행업적제재조시실현행업자신적자아약속여자아협조，건립기회전업적정상질서，사지주상건강적발전도로。덕국AUMA의정규장제도피면행업내부불필요적경쟁，방조기업쟁취정부자금，진행국제화국내회전수거적통계；개전포괄장관소수등내용재내적시장방면적자순복무；진행회전행업연구、매체선전、배훈등공작。법국고급시장공회직접책화여판전，제정시장발포회일정표，위기자화매가제공접대화자순복무，주중인재배양여매체구통。심수가구행업협회재회전중발휘료대리、구통、복무、자률、연구화교류적중요작용。
As non-proift of community organization, the main role of the exhibition association is to provide industry coordination, planning, statistics, to carry out domestic and international economic exchange and cooperation. It is through self-discipline of each member, and sanctions measures of the industry that the exhibition industry is well-organized, and is able to make progress along the right path. To avoid unnecessary competition within the industry, Germany AUMA stipulates rules and regulations, helping companies to secure government funding and analyze the data and statistics of domestic and international exhibitions, providing marketing consultation services including venue sales. Meanwhile Germany AUMA involves making exhibition industry research, media outreach, training, etc. France Haute Couture Association provides reception and consultation service for journalists and buyers by planning and holding exhibitions, developing fashion show schedules directly, which attaches importance to personnel training and media communication. Shenzhen furniture trade association plays an important role of agency, service, self-discipline, research and exchange.
