旅游论坛
旅遊論罈
여유론단
TOURISM FORUM
2014年
6期
50-58
,共9页
星级饭店业%影响因素%产业绩效%VAR 模型
星級飯店業%影響因素%產業績效%VAR 模型
성급반점업%영향인소%산업적효%VAR 모형
star hotel industry%influencing factors%industrial performance%VAR model
近年来，随着中国星级饭店数量的快速增长，市场竞争的日益激烈，中国星级饭店业的经营现状令人担忧。基于1993—2012年的时间序列数据，通过 VAR 模型实证分析了宏观经济、旅游外汇和市场供给对星级饭店业产业绩效的影响状况。研究结果发现，宏观经济环境 GDP 增长率对星级饭店业利润率的贡献度最大，但对星级饭店业营业收入的贡献度较低；旅游外汇收入增长率对星级饭店业营业收入和利润率的影响都较弱；星级饭店数量增长率对星级饭店业营业收入的贡献度最大，同时对星级饭店业的利润率也产生一定的影响。
近年來，隨著中國星級飯店數量的快速增長，市場競爭的日益激烈，中國星級飯店業的經營現狀令人擔憂。基于1993—2012年的時間序列數據，通過 VAR 模型實證分析瞭宏觀經濟、旅遊外彙和市場供給對星級飯店業產業績效的影響狀況。研究結果髮現，宏觀經濟環境 GDP 增長率對星級飯店業利潤率的貢獻度最大，但對星級飯店業營業收入的貢獻度較低；旅遊外彙收入增長率對星級飯店業營業收入和利潤率的影響都較弱；星級飯店數量增長率對星級飯店業營業收入的貢獻度最大，同時對星級飯店業的利潤率也產生一定的影響。
근년래，수착중국성급반점수량적쾌속증장，시장경쟁적일익격렬，중국성급반점업적경영현상령인담우。기우1993—2012년적시간서렬수거，통과 VAR 모형실증분석료굉관경제、여유외회화시장공급대성급반점업산업적효적영향상황。연구결과발현，굉관경제배경 GDP 증장솔대성급반점업리윤솔적공헌도최대，단대성급반점업영업수입적공헌도교저；여유외회수입증장솔대성급반점업영업수입화리윤솔적영향도교약；성급반점수량증장솔대성급반점업영업수입적공헌도최대，동시대성급반점업적리윤솔야산생일정적영향。
In recent years,with the rapid growth of the number of the Star Hotels in China,the market becomes more competi-tive.There is a concern about the operation status of the Star Hotel industry in China.The analysis of factors affecting the per-formance of the Star Hotel industry in China has an important guiding significance and role for the further development of China' s Star Hotel industry.Based on the 1 993 - 2012 time series data by VAR model ,this paper analyzed the influence of the macro economy,tourism foreign exchange and market supply to the Star Hotel industry.It showed that,the macro-economic environ-ment-GDP growth rate contributed to the profit rate of Star Hotel industry at a highest degree,but contributed low to the reve-nue degree of the Star Hotel industry ;The growth rate of the tourism foreign exchange income had a weak influence on the reve-nue and profit rate of the Star Hotel business;the growth rate of the Star Hotel quantity contributed to the income of Star Hotel industry at a highest degree,also have a certain impact on the profit rate of the Star Hotel industry.
