CAJ | 학술논문

内江土特产受到人们喜爱，但是却没有产生更大范围的影响，这跟产品的包装设计不鲜明、没有形成自身特色有很大关系。内江是国画大师张大千的故乡，张大千品牌应该自觉地运用在内江土特产外包装设计上，这样做既凸显了地方特色，又有力地宣扬了地域文化。
내강토특산수도인문희애，단시각몰유산생경대범위적영향，저근산품적포장설계불선명、몰유형성자신특색유흔대관계。내강시국화대사장대천적고향，장대천품패응해자각지운용재내강토특산외포장설계상，저양주기철현료지방특색，우유력지선양료지역문화。
Neijiang’s local specialties are liked universally.However,they have no vast influence.This is,to a large ex-tent,related with the common package design without any unique features.As the birthplace of ZHANG Da-qian,Neijiang should make full use of ZHANG Da-qian brand in the package design of Neijiang specialties.This can not only highlight the u-nique feature of the city,but greatly propaganda its regional culture.