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小微企业新产品上市渠道物流制约因素分析及改进策略-以“大蒜宝”为例
소미기업신산품상시거도물류제약인소분석급개진책략-이“대산보”위례
Analysis and Countermeasures of Logistics Factors Restricting New Product Marketing Channels of Small-and-micro-sized Enterprises:In the Case of Garlic Essence

万方数据

物流技术物流技術 물류기술
LOGISTICS TECHNOLOGY
2014年 12期 387-389 ,共3页

杨勇岩楊勇巖

양용암

新产品%小微企业%物流%渠道%竞争力新產品%小微企業%物流%渠道%競爭力
신산품%소미기업%물류%거도%경쟁력
new product%small-and-micro-sized enterprise%logistics%channel%competitivity

以陕西一家生产“大蒜宝”快消品的小微企业为研究对象，对其在新产品上市过程中出现的渠道物流问题进行分析，提出借助二层渠道和第三方物流，并结合其它营销策略打开市场通路的小微企业新产品上市对策。
이협서일가생산“대산보”쾌소품적소미기업위연구대상，대기재신산품상시과정중출현적거도물류문제진행분석，제출차조이층거도화제삼방물류，병결합기타영소책략타개시장통로적소미기업신산품상시대책。
In this paper, with a small-and-micro-sized enterprise from Xi’an that produced“garlic essence”as the subject, we analyzed the logistics-related problems in its marketing channels, and then relying on the two-layer channel and TPL and in conjunction with other marketing strategies, proposed the countermeasures to open up the market for the products of these enterprises.