基于供应链管理的物流企业营销策略
기우공응련관리적물류기업영소책략
Study on Marketing Strategy of Logistics Enterprises Based on Supply Chain Management
  • 万方数据
    物流技术 물류기술
    LOGISTICS TECHNOLOGY
    2014年 12期 159-161 ,共3页

    邢同喜%尹晓磊

    형동희%윤효뢰

    供应链管理%物流企业%营销策略 供應鏈管理%物流企業%營銷策略
    공응련관리%물류기업%영소책략
    supply chain management%logistics enterprise%marketing strategy
    对供应链管理下物流营销系统的构成、物流企业的特点进行了介绍，并基于我国物流企业的营销现状，对供应链管理下我国物流企业的营销策略进行了分析。
    대공응련관리하물류영소계통적구성、물류기업적특점진행료개소，병기우아국물류기업적영소현상，대공응련관리하아국물류기업적영소책략진행료분석。
    In this paper, we introduced the composition of the logistics marketing system under supply chain management and the characteristics of the logistics enterprises, and then on such basis, analyzed the marketing strategy of the Chinese logistics enterprises within the supply chain management practice.
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