海外英语（上）
海外英語（上）
해외영어（상）
Overseas English
2014年
12期
257-258
,共2页
Multimodal discourse%commercial advertisement%three-dimension
This study is a multimodal discourse analysis of an initiative advertisement of the New Cayman released by the official website of Porsche, Follow the Code of Curve, based on the three-dimensional conception of discourse by Norman Fairclough. The research finds that the social trend of commercial advertising is becoming focusing on people instead of products.
