海外英语(上)
海外英語(上)
해외영어(상)
Overseas English
2014年
12期
239-240
,共2页
advertising English%features%lexical usage%rhetoric devices
In this paper, the language features of advertising English are presented and analyzed from two aspects:the lexical usage and the rhetoric devices. I hope that these features of advertising English can be summarized roundly and let people know mean?ings and functions of advertising English clearly.