重庆理工大学学报（自然科学版）
重慶理工大學學報（自然科學版）
중경리공대학학보（자연과학판）
JOURNAL OF CHONGQING INSTITUTE OF TECHNOLOGY
2014年
12期
140-147
,共8页
产品族架构%影响因素%竞争优势%关联影响
產品族架構%影響因素%競爭優勢%關聯影響
산품족가구%영향인소%경쟁우세%관련영향
Product family architecture%influential factors%comPetitive advantage%correlation effect
产品族架构是产品族开发中的前端环节，与产品族开发过程的其他环节联系紧密；产品族的竞争优势是产品族在市场上运营效果的体现。产品族架构对产品族的成功开发和产品族竞争优势的创造与保持有重要影响。研究了产品架构对竞争优势的影响，以iPhone手机系列产品为研究对象，描述了iPhone的产品族架构，分析了竞争优势，并解释了产品族架构和影响因素对产品族竞争优势的作用，为制造企业基于产品族架构创造竞争优势提供了方法。
產品族架構是產品族開髮中的前耑環節，與產品族開髮過程的其他環節聯繫緊密；產品族的競爭優勢是產品族在市場上運營效果的體現。產品族架構對產品族的成功開髮和產品族競爭優勢的創造與保持有重要影響。研究瞭產品架構對競爭優勢的影響，以iPhone手機繫列產品為研究對象，描述瞭iPhone的產品族架構，分析瞭競爭優勢，併解釋瞭產品族架構和影響因素對產品族競爭優勢的作用，為製造企業基于產品族架構創造競爭優勢提供瞭方法。
산품족가구시산품족개발중적전단배절，여산품족개발과정적기타배절련계긴밀；산품족적경쟁우세시산품족재시장상운영효과적체현。산품족가구대산품족적성공개발화산품족경쟁우세적창조여보지유중요영향。연구료산품가구대경쟁우세적영향，이iPhone수궤계렬산품위연구대상，묘술료iPhone적산품족가구，분석료경쟁우세，병해석료산품족가구화영향인소대산품족경쟁우세적작용，위제조기업기우산품족가구창조경쟁우세제공료방법。
As the front-end of Product family develoPment Process,Product family architecture is closely related to the others in its develoPment Process. ComPetitive advantage of Product family de-scribes how Product family Performs in the market. Product family architecture attaches great imPor-tance both to the successful develoPment of Product family and to the creating and maintaining comPet-itive advantage of it. An emPirical study was conducted. The architecture of iPhone family was de-scribed as a samPle. The comPetitive advantage of iPhone family and its origin were analyzed. It Pro-vides a way for manufacturing enterPrises in creating comPetitive advantage based on Product family architecture.
