CAJ | 학술논문

文章基于顾客价值研究的双重视角提出了顾客价值的双重属性，即企业属性和顾客属性，并在此基础上提出了基于双重属性的顾客价值理论分析模型。在模型中，分别从顾客价值的企业属性和顾客属性探讨了企业生产运作及顾客购买过程中的各个阶段形成的价值概念及营销启示，最后提出了顾客属性视角的价值差距、企业属性视角的价值差距及双重属性之间的价值差距。
문장기우고객개치연구적쌍중시각제출료고객개치적쌍중속성，즉기업속성화고객속성，병재차기출상제출료기우쌍중속성적고객개치이론분석모형。재모형중，분별종고객개치적기업속성화고객속성탐토료기업생산운작급고객구매과정중적각개계단형성적개치개념급영소계시，최후제출료고객속성시각적개치차거、기업속성시각적개치차거급쌍중속성지간적개치차거。
In light of the dual perspectives of customer value research, this paper puts forward dual properties of customer value,namely corporate property and customer property. And on this basis it proposes a theoretical analy?sis model of customer value according to dual properties. In this model, it explores value concepts and marketing implications from both corporate property and customer property of customer value respectively, which are formed in all stages of the process of corporate operations and customers purchase. Finally,it brings forward the value gap from the perspectives of customer property,enterprise property and dual properties.