CAJ | 학술논문

针对供应链节点企业的理性决策和需求信息的不共享所导致的牛鞭效应的问题，本文构建了制造商和零售商组成的二级供应链牛鞭效应量化模型，定量证明了自相关系数、观测期数和订货提前期与牛鞭效应的关系。通过对比需求信息共享前后零售商和制造商牛鞭效应的变化，得出信息共享可以有效抑制制造商牛鞭效应的结论。
침대공응련절점기업적이성결책화수구신식적불공향소도치적우편효응적문제，본문구건료제조상화령수상조성적이급공응련우편효응양화모형，정량증명료자상관계수、관측기수화정화제전기여우편효응적관계。통과대비수구신식공향전후령수상화제조상우편효응적변화，득출신식공향가이유효억제제조상우편효응적결론。
T he main causes of bullw hip effect are the rational decision making of supply chain node enter‐prises and not sharing the demand information .Quantitative model of bullwhip effect is built in the sup‐ply chain of one manufacturer and one retailer .The relationship of bullwhip effect ,autocorrelation coeffi‐cient ,observation number and lead time are discussed .The conclusion of demand information sharing can effectively inhabit bullw hip effect of the manufacturer is draw n by comparing the change of the bullw hip effect before and after the demand information sharing .