CAJ | 학술논문

文章在探讨贵州三都水族马尾绣非物质文化艺术遗产的基础上，从消费心理学理论出发，分析了过去以传统功能为主的马尾绣产品已不能满足现代消费者的心理需求。为实现马尾绣的可持续发展以及保护与传承，必须让古老的马尾绣非物质文化艺术遗产与现代文化与科技有机融合，对其重新构思或创新设计，使马尾绣在现代产品的应用中既彰显传统文化的魅力，又满足崇尚和彰显个性的现代消费者的心理需求，从而引起社会各界对马尾绣非物质文化艺术遗产的关注，使其既能得到更好地保护和传承，又能为贵州省区域经济的协调发展以及社会文化的发展发挥特有的价值。
문장재탐토귀주삼도수족마미수비물질문화예술유산적기출상，종소비심이학이론출발，분석료과거이전통공능위주적마미수산품이불능만족현대소비자적심리수구。위실현마미수적가지속발전이급보호여전승，필수양고로적마미수비물질문화예술유산여현대문화여과기유궤융합，대기중신구사혹창신설계，사마미수재현대산품적응용중기창현전통문화적매력，우만족숭상화창현개성적현대소비자적심리수구，종이인기사회각계대마미수비물질문화예술유산적관주，사기기능득도경호지보호화전승，우능위귀주성구역경제적협조발전이급사회문화적발전발휘특유적개치。
This paper discussed the Shui ethnic group's horsetail embroidery of intangible cultural art herit-age, from theory of the consumer psychology, analyzed the horsetail Embroidery products that was previously based on traditional functions now could not satisfied the psychological demand of modern consumers. For sus-tainable development and better preserving of horsetail embroidery in modern times, it is vital to integrate the ancient horsetail embroidery of intangible cultural art heritage with modern culture and technology. So rethinking or creative designing is a way to meet the increasing consumption and psychological needs of the modern consum-ers who has manifested personality. It makes the horsetail embroidery shows the charm of traditional culture in modern products. Thus, it could catch the social attention, and it does not only benefit to the sustainable devel-opment and better preserving of horsetail embroidery in modern applications, but also improves economic results, realizes the values of regional economic and social culture development in our province.