中国流通经济
中國流通經濟
중국류통경제
CHINA BUSINESS AND MARKET
2015年
1期
68-76
,共9页
零售企业%社会责任%利益相关者%评价指标
零售企業%社會責任%利益相關者%評價指標
령수기업%사회책임%이익상관자%평개지표
retail enterprise%social responsibility%stakeholder%evaluation index
企业核心竞争力不仅取决于其所获得的利润，品牌形象、社会责任等软实力也成为决定企业发展的重要影响因素。零售企业社会责任包括经济责任、法律责任、环境责任、伦理责任、慈善责任五个基本方面，它们同时交叉存在于零售企业的经营活动当中。零售企业社会责任评价，以具体的利益相关者为维度，可将其对投资者、员工、消费者、供应商、政府、环境、社区和公众的责任细化为21个具体指标。
企業覈心競爭力不僅取決于其所穫得的利潤，品牌形象、社會責任等軟實力也成為決定企業髮展的重要影響因素。零售企業社會責任包括經濟責任、法律責任、環境責任、倫理責任、慈善責任五箇基本方麵，它們同時交扠存在于零售企業的經營活動噹中。零售企業社會責任評價，以具體的利益相關者為維度，可將其對投資者、員工、消費者、供應商、政府、環境、社區和公衆的責任細化為21箇具體指標。
기업핵심경쟁력불부취결우기소획득적리윤，품패형상、사회책임등연실력야성위결정기업발전적중요영향인소。령수기업사회책임포괄경제책임、법률책임、배경책임、윤리책임、자선책임오개기본방면，타문동시교차존재우령수기업적경영활동당중。령수기업사회책임평개，이구체적이익상관자위유도，가장기대투자자、원공、소비자、공응상、정부、배경、사구화공음적책임세화위21개구체지표。
The core competitiveness of enterprises is not only determined by their profit;their soft strengthen,such as profit,brand image and social responsibility,will also have the significant impact on the development of these enterprises. The social responsibility of retail enterprises includes economic,legal,environment,ethical,and charitable responsibilities. And these responsibilities coexist in the operational activities of retail enterprises. The evaluation of retail enterprises' social responsibilities should take specific stakeholders as the dimension;and we can refine the responsibilities towards investors, employees,consumers,suppliers,governments,environment,community and public into 21 specific indicators.
