CAJ | 학술논문

景区形象是联系景区与游客之间的桥梁，是景区吸引游客、争夺旅游市场的关键因素之一。文章在研究理论文献与实践案例的基础上，利用GIS技术提出基于电子地图、影像地图和电子沙盘点播系统的传播方式，为公众提供直观形象、生动具体、方便快捷的景区信息，全面展示和宣传景区，在公众心目中树立良好的品牌形象。
경구형상시련계경구여유객지간적교량，시경구흡인유객、쟁탈여유시장적관건인소지일。문장재연구이론문헌여실천안례적기출상，이용GIS기술제출기우전자지도、영상지도화전자사반점파계통적전파방식，위공음제공직관형상、생동구체、방편쾌첩적경구신식，전면전시화선전경구，재공음심목중수립량호적품패형상。
The image of a scenic area is a bridge that links the scenic spots with tourists ,which is the key factor to attract visitors and grab tourism market .Based on literature studies and case studies ,this paper makes use of GIS technology to establish an image communication approach based on electronic maps ,image maps and elec-tronic sand table systems.This approach provides information in a direct ,vivid,convenient and comprehensive way ,which will help the establishment of a good brand image in the public .