四川体育科学
四川體育科學
사천체육과학
SICHUAN SPORTS SCIENCE
2014年
6期
22-24,50
,共4页
体育产业%体育文化%文化自觉%文化自信
體育產業%體育文化%文化自覺%文化自信
체육산업%체육문화%문화자각%문화자신
Sports industry%Sports culture%Cultural consciousness%Cultural self-confidence
当前世界范围内以体育竞技、体育娱乐传媒等为主导，带动社会高速发展的体育产业不断扩张的趋势日益明显。而体育产业扩张过程中催生的体育文化也将成为体育产业良性发展的精神动力。因此，在体育产业扩张过程中如何加强体育文化的培育应引起我们的关注。从体育产业和体育文化间的关系着手分析，进而提出了围绕传统文化的吸收、健身文化的打造、公共体育服务文化体系的构建、体育文化自觉到自强的锤炼等方面培育切合我国体育产业文化发展实际的思路，以期为推进我国体育产业文化升级提供有益的探索。
噹前世界範圍內以體育競技、體育娛樂傳媒等為主導，帶動社會高速髮展的體育產業不斷擴張的趨勢日益明顯。而體育產業擴張過程中催生的體育文化也將成為體育產業良性髮展的精神動力。因此，在體育產業擴張過程中如何加彊體育文化的培育應引起我們的關註。從體育產業和體育文化間的關繫著手分析，進而提齣瞭圍繞傳統文化的吸收、健身文化的打造、公共體育服務文化體繫的構建、體育文化自覺到自彊的錘煉等方麵培育切閤我國體育產業文化髮展實際的思路，以期為推進我國體育產業文化升級提供有益的探索。
당전세계범위내이체육경기、체육오악전매등위주도，대동사회고속발전적체육산업불단확장적추세일익명현。이체육산업확장과정중최생적체육문화야장성위체육산업량성발전적정신동력。인차，재체육산업확장과정중여하가강체육문화적배육응인기아문적관주。종체육산업화체육문화간적관계착수분석，진이제출료위요전통문화적흡수、건신문화적타조、공공체육복무문화체계적구건、체육문화자각도자강적추련등방면배육절합아국체육산업문화발전실제적사로，이기위추진아국체육산업문화승급제공유익적탐색。
Dominated by sports competition and entertainment media in the current world, the expanding trend of sports industry is increasingly evident, which drives social high-speed development. In the expansion process of sports industry, spawned sports culture will become the spiritual power of the sound development of the sports industry. Therefore, how to strengthen the cultivation of sports culture should cause our attention. Started from analyzing the relationship between sports industry and sports culture, this paper proposed some ideas on developing sports industry culture in the aspects of absorption of traditional culture, building of fitness culture, the cultural construction of public sports service system, sports and cultural self-consciousness in order to provide positive exploration of promoting sports industry cultural upgrade.
